swimming

Peter Ricchiuti.
Alison Moon / It's New Orleans

  According to the reputable Henry J Kaiser Family Foundation, right around twenty percent of the population of the United States is under 15. That’s a sizeable market. You don’t have to look very far to see the marketers of stuff that kids like trying to sell it to them. Mostly food and toys. Which demonstrates that we don’t change all that much as we grow older.

But there are other businesses aimed at kids that aren’t exploitative, and can be a part of a child’s development. Peter Ricchiuti's guests on today’s show are in those kinds of businesses.

NORDC

 

Some kids spend more of their summers in water than on land. Yet in our city, surrounded by water, knowing how to swim, or simply finding a place to swim, can be challenging.

Some kids spend more of their summers in water than on land. Yet in our city, surrounded by water, knowing how to swim, or simply finding a place to swim, can be challenging.

USA Swimming is partnering with Sigma Gamma Rho, a historically black national sorority, as it continues its campaign to increase participation in the sport and help counter staggering drowning statistics in minority communities.

The new partnership was announced Saturday as the sorority gathered in New Orleans for its biennial conference, meeting through Tuesday.