marketing

The University of New Orleans is putting its name everywhere from social media outlets to highway billboards and trailers at local movie theaters.

New Orleans CityBusiness reports that the extensive marketing and branding campaign is an attempt to boost student enrollment, which has declined steadily over the past three years.

The president of a business organization in New Orleans says the group is focusing on changing the image the city presents to businesses that are thinking about relocating or expanding.

Rodrick Miller, president and CEO of the New Orleans Business Alliance, told a luncheon Wednesday that many people often associate New Orleans with Bourbon Street, jazz and its port. But Miller said they don't think about the new things coming to the city like the film industry and technology companies.