Super Bowl XLVIIgenerated a major boost for Baton Rouge tourism. That’s according to Smith Travel Research, which tracks hotel occupancy nationwide, and capital city tourism officials are pleased with the numbers.
New Orleans hotel operators say occupancy is the highest in more than a decade. They credit refurbished hotels, a jam-packed calendar and continued recovery from the levee breaches after Hurricane Katrina in 2005.
Room rates are up, too. The Times-Picayune reports that Smith Travel Research quotes the city's average daily hotel rate at $154 — the highest since February 2002, when it averaged $159.40 a night.
Rates through April of this year averaged $148.61. That's 12.6 percent better than same four months last year.