demo diva

Elizabeth Hudson / It's New Orleans

The post Hurricane Katrina world of demolishing New Orleans buildings and hauling truckloads of rubble off to a landfill isn't a male-dominated industry, it's a male-only industry. At least it was, until Simone Bruni came along with nothing more than a few pink yard signs and a business name that would capitalize on her most unique quality in the demolition business: Demo Diva

Elizabeth Hudson / It's New Orleans

Pink-dumpster diva Simone Bruni, a.k.a. the Demo Diva, meets Green Coast Enterprises' Will Bradshaw. While the Diva's knocking it down to the dirt, Will's rebuilding — notably commercial Broadmoor. Also on the lunch menu, cyber security company 504ensics.