When it was launched Thursday, the Moto X, Google's first smartphone product to come out of its buyout of Motorola, was not the highest powered or highest pixeled device. Rather, the designers boasted of its usability — that the Moto X has a larger purpose: making the technology of a phone adapt to the way people use them, rather than force user behavior to adapt to the technology.
Attendees of Apple's 2012 World Wide Developers Conference look at the new MacBook Pro with Retina display.
Credit Kiichiro Sato / AP
Hundreds of people line up outside an Apple store in Chicago to buy the iPhone 4 in 2010. Apple had removed its products from EPEAT's registry of environmentally friendly electronic devices but later reversed course.
It's not often that one of the world's biggest companies says, "We goofed."
But in a surprising turn of events Friday, Apple admitted it made a mistake in pulling out of an environmental rating system for computers and other electronics. The company said it would rejoin the so-called EPEAT certification system, placing all 39 of its originally certified products back on the list. The company is also requesting certification for more products, including its new MacBook Pro model.