Planet Money
12:05 pm
Thu November 15, 2012

Planet Money: Why The Price Of Coke Didn't Change For 70 Years

Originally published on Tue November 13, 2012 7:42 pm

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Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of Coke cost a nickel.

On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.

Download the Planet Money iPhone App. Music: "I'd Like To Buy the World a Coke" and Joey Diggs' "Always Coca Cola." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.