DAVID GREENE, HOST:
Our last word in business presents a somewhat crass approach to getting kids to eat healthy.
STEVE INSKEEP, HOST:
You say this: Eat your vegetables. There's money in it for you.
GREENE: Researchers, teachers, parents have tried everything to get kids to eat their vegetables - pile their plates, give tons of options, nothing seems to work.
INSKEEP: Researchers at Brigham Young and Cornell Universities have come up with a last-ditch effort - just pay the kids.
GREENE: In the experiment, kids at some schools got a nickel for eating up those greens; others got a quarter or a raffle ticket.
INSKEEP: Veggie consumption went up 80 percent.
INSKEEP: But the incentive did not seem to change kids' desires are habits. As soon as the payment stopped, vegetable eating stopped too. Hey, it's a market.
That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.
GREENE: And I'm David Greene.
INSKEEP: I'll pay you a nickel to say that.
GREENE: That'll be great. Transcript provided by NPR, Copyright NPR.