Tourism officials in Okaloosa County, Fla., have selected New Orleans-based Peter Mayer Advertising to design a program to attract visitors to the Florida Panhandle community.
The county includes the communities of Destin, Fort Walton and Okaloosa Island.
The agency began working with the county tourism development department in December. Its destination-marketing experience includes work with the Louisiana Office of Tourism, the New Orleans Tourism Marketing Corp., hotels and attractions such as the New Orleans Jazz and Heritage Festival.