Like many trendy boutiques, there is a definite minimalist flair. Soft sweaters rest on antique tables and the hardwood floors gleam.
But this boutique in Huntington Beach, Calif., is owned by a name more well known for treasure hunting than couture shopping: Goodwill.
"Look at some of these great dresses here. We have Development, which is a great brand, we have Lee — these are ones kind of more known in the fashion industry than on the street," says Eric Smissen, the store's visual specialist.