Cheryl delPozzal / It's New Orleans

Over the last few years the word "disrupt" has found its way into the American business vocabulary. On today's Out to Lunch, Peter Ricchiuti introduces us to two local disrupters.

Tom Hayes is New Orleans General Manager of Uber. Uber is an international and nationwide car service that disrupts the taxi business — which it is in the process of doing here in New Orleans.

Steve Beatty is Editor of The Lens. The Lens is an investigative reporting organization that is disrupting local news media.

Adam Fagen / Flickr

After a long campaign to get permission to operate in New Orleans, the Uber car service app will become available for use locally  -- with a minimum fare of $15.

The City Council cleared the way for Uber’s operation with a 4-3 vote on Thursday.

Malorie Marshall / WWNO

The New Orleans City Council has delayed a decision on allowing luxury limousine service from the cell phone-based company, Uber.

Members decided to revisit the matter at its September 4 meeting.

The company, with support from the mayor’s office, wants to start at least limited service. Uber operates in other cities, where customers book rides from an app.

The ridesharing company Uber has gotten a mixed reception in Louisiana. WWNO's Malorie Marshall has been following the company’s foray into New Orleans, where politicians and members of the taxi industry have been resistant.

Meanwhile, Baton Rouge has seized on the opportunity, quickly passing an ordinance that allowed Uber to get rolling in the capitol city in July. A couple weeks later, I opened up Uber’s app on my smartphone to see if I could catch a ride.

issye / Flickr

The smartphone-based car service Uber has encountered a barrier to its expansion into New Orleans in the form of high minimum fare requirements, the New Orleans CityBusiness reports.

The city council introduced legislation last week that would establish a minimum fare of at least $25 for an Uber sedan ride. Uber officials were expecting a minimum fare requirement of about $10 to $15 dollars. A $25 minimum fare would be one of the more expensive minimums in more than 70 cities where the service operates.

JasonParis / Flickr

Workers with the San Francisco-based car service Uber say they’re working with the city to allow the company to legally operate in New Orleans, New Orleans City Business is reporting.

Uber has had trouble trying to expand into New Orleans so far. But Uber’s New Orleans general manager Thomas Hayes said that the company is currently working to revise regulations that have kept Uber from operating in the city. Hayes told City Business that the company is optimistic about support from City Hall.

The city of New Orleans is cutting off the application process for new taxi permits. Officials say the response to get new permits has been tremendous.