By editor
Originally published on Thu July 19, 2012 11:22 am
As the world's greatest athletes gear up for the 2012 Olympic Games in London this month, viewers like us are likely to see a spike in televised ads for sports drinks, nutritional bars, and energy gel — that goop that so many runners and cyclists suck from foil pouches.
Powerade, in fact, is the official sports drink of the 2012 Olympics, and if it's true what these kinds of ads imply, processed sports foods and neon-colored drinks are the stuff that gold medalists are made of.
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