At least 15 advertisers are expected to launch teasers for their ads running during Super Bowl XLVII. The goal is to create interest for ads without spilling the beans on the Game Day spot. Here are 5 teaser ads to seek out online before the game on Sunday:
1. Mercedes-Benz: In a spot that has gotten 5.4 million views on Youtube.com, supermodel Kate Upton wears a low-cut tank top as she oversees football players washing her car.
Mario Manningham hobbled into the Superdome on crutches and found a seat in the stands to watch his San Francisco teammates go through media day frenzy, nearly two weeks after undergoing left knee surgery and a year after making the catch of his career in the New York Giants' Super Bowl victory.
Manningham could capture another ring this season — this time, as a spectator.
As much as Manningham wants to be on the field and help the NFC champion Niners on Sunday against Baltimore, he realizes it's rare to return to the NFL's showcase in consecutive years.
A Volkswagen Super Bowl ad that hit the web Monday, featuring a white office worker showing his happiness with a Jamaican accent, is stirring up online controversy.
The ad shows a worker from Minnesota trying to cheer up co-workers in an accent often associated with black Jamaicans, because he has been made so happy by his Volkswagen. Pundits on NBC's The Today Show, a Wall Street Journal blog and elsewhere have questioned whether the ad is offensive.
Online comments on YouTube and elsewhere were split, with many saying they found the ad funny, not offensive.
Super Bowl advertisers are learning the art of the tease.
Supermodel Kate Upton appears in an online Mercedes-Benz video in a low-cut top. An unknown man wakes up with his face covered in smeared lipstick and his hands bound in furry handcuffs in a Gildan Activewear clip. And "30 Rock" star Tracy Morgan seemingly curses in a spot for Kraft's Mio flavored drops.
Super Bowl advertisers no longer are keeping spots secret until the Big Game. They're releasing snippets of their ads or longer video trailers that allude to the Game Day spot.
The Baltimore Ravens' reputation for trash-talking arrived at the Super Bowl before they did.
While the Ravens were en route from Baltimore to the Big Easy, the San Francisco 49ers were already preparing for war of words with the chattiest team in the NFL.
San Francisco guard Alex Boone said, "Most teams don't really talk that much, but I've heard stories about them talking a lot. Guys have told me not to get into it with them. We're not here to get into a yelling match."
That might change a bit Sunday when the teams play for the NFL championship at the Superdome.
When Secretariat won what was certified to be his last race, I went down onto the track at Woodbine, and gauging where he had crossed the finish line, snatched up the last grass that perhaps the greatest thoroughbred ever had laid hooves to in his career.
New Orleans has celebrated plenty of milestones on its slow road to recovery from Hurricane Katrina, but arguably none is bigger than hosting its first Super Bowl since the 2005 storm left the city in shambles.
To see the remnants of Katrina's destruction, fans coming arriving for Sunday's game will have to stray from the French Quarter and the downtown corridor where the Superdome is located. Even in neighborhoods that bore the brunt of the storm, many of the most glaring scars have faded over time.
The Dallas Cowboys defeated the Denver Broncos 27-10 on January 15, 1978, in the Louisiana Superdome’s inaugural Super Bowl.
During the regular season, the two teams seemed like mirror images at times. Both teams finished with a 12-2 record, and both teams’ defenses had a quirky nickname: the Broncos’ “Orange Crush” and the Cowboys’ “Doomsday.”