shopping

The Salt
4:00 pm
Wed July 11, 2012

Wake Up Call To Grocery Stores: Young People Shop Around

The millennial generation doesn't shop at the grocery store the way their parents and grandparents do.
iStockphoto.com

Originally published on Wed July 11, 2012 10:31 pm

Supermarkets have spent decades catering to the needs and wants of baby boomers, and now the millennial generation is disappointed with what they're finding at traditional grocery stores, and are shopping elsewhere in greater numbers.

In fact, a new market research report called Trouble in Aisle 5 reports that millennials buy only 41 percent of their food at traditional grocery stores, compared to the boomers' 50 percent.

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