New Orleans Tourism Marketing Corp.

Latest News
2:56 pm
Wed December 19, 2012

City to Roll Out Tourism Pitch

The New Orleans Tourism Marketing Corp. is planning a 2013 national campaign built around the theme "Follow Your NOLA."

The Times-Picayune reports the pitch will roll out in its Super Bowl visitors' guide, distributed to travelers coming to New Orleans for the NFL's championship game on Feb. 3 at the Superdome.

The campaign will expand in April with advertising targeted in cities within easy flying or short driving distances.

Business & Technology
2:25 pm
Wed July 18, 2012

City marketing group picks New York agency

Local advertising agencies that held the New Orleans Tourism Marketing Corp. contract for more than a decade failed to win a new deal with the tourism promotion organization.

The Times-Picayune reports (http://bit.ly/Q6WU9Z) the work will go to a New York company.

The marketing corporation's board voted unanimously Tuesday to hire Dentsu America as its advertising agency of record. Dentsu will work with a local company, Spears Consulting Group.