It is now clear that we are living in a world of viral memes that take no sides when it comes to spoofing politicians or debate moderators.
So what's a politician to do as the target of a social media parody?
Run with it.
"By kind of winking along with the electorate, you're humanizing, personalizing yourself, authenticating yourself," says Rory O'Connor, author of Friends, Followers and the Future. O'Connor argues that social media will be critical to deciding who is elected as the next president.