Iconic

Grant Morris / It's New Orleans

New Orleans is the birthplace of jazz, the cocktail, and now the cure for arthritis. Today on Out to Lunch, we're exploring all things health.

From an office in Canal Street's BioInnovation Center, Dr. Aline Betancourt's company Wibi+Works is pioneering a stem cell arthritis cure. From another office in the same building Billy Bosch is launching body and brain food ICONIC.

Grant Morris / It's New Orleans

Peter Ricchuiti ushers in 2013 on Out to Lunch with a healthy start. Lunch guest Billy Bosch brought us Monster energy drink; now he's launching his own brew, Iconic. Benardett Jno-Finn creates Sénica natural hair & body products.