For the last 18 years, the Essence Music Festival has been the go-to event for African-Americans, especially African-American women. For three days in New Orleans, hundreds of thousands show up for R&B and gospel concerts and panels on politics, financial planning and parenting.
If it's a party, as creator George Wein describes it, it's a party with a purpose.
"New Orleans is a party city and they party," Wein says. "People party here. If you go to the hotels — 40-floor hotels — [there's] like 40 floors of parties."