By editor
Originally published on Thu December 27, 2012 3:58 pm
Conventional wisdom says e-books are destroying the traditional publishing business model. People pay less for e-books and that drives down price.
When you talk to publishers though, you realize the story's not that simple. One advantage of e-books is that they allow publishers to test different prices. With a physical book once you stamp the price on the cover, that's it. Online though, you can easily adjust the price weekly or even daily.
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