We've all seen this guy or woman on TV, and we've all said, "Thank God that's not me." The person sweating behind a bank of microphones, trying to explain away something bad. What if one day, maybe through no fault of your own, that person is you? Having to explain why things aren't quite how they look. How do you know what to do? What to say? You could call on crisis management PR specialist, John Deveney.