By Steve Henn and Zoe Chace | NPR
Photo by Nick Sherman / Flickr
Pizza Delicious, in the Bywater.
Photo by Pizza Delicious
The performance of Pizza Delicious' Facebook ad.
Michael Friedman and Greg Augarten sell New York-style pizza in New Orleans. Their operation, Pizza Delicious, is a takeout window between Piety Street and Desire Street. They're only open two nights a week. If you're in the know, you can call them up and order a pie.
Business has been good, and they're about to buy their own place. So for the first time they're considering paid advertising. They'd been thinking about advertising on Facebook but didn't know how to proceed.
Meanwhile, we were working on some stories about Facebook and wanted to get inside the Facebook ad campaign and see if it really worked.
So we hooked the Pizza Delicious guys up with Rob Leathern, a social media ad guru.
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