The Baton Rouge paper had been nursing its 1950s era letterpresses for years when it finally had to bite the bullet and invest in a new production facility. The speedy offset press came online in 2006, just as the country headed into a recession and the newspaper industry was tanking.
So when John Georges closed the deal to buy The Advocate in May, it came with one of the newest printing presses in the country.
New Orleanians are waking up for the first time without their Monday edition of the Times-Picayune. It doesn’t exist anymore. Some readers shared their thoughts on cutbacks taking effect at the paper, and if they’ll give a new venture a chance.
The Advocate marked the launch of its daily New Orleans edition Monday, as the newspaper moves to fill in a pending void created by The Times-Picayune's decision to publish three days a week.
The Advocate reports it will distribute free copies of the edition across the city this week, then roll out home delivery and sales beginning Oct. 1. The goal is to distribute 10,000 copies across the greater New Orleans area, to 35 zip codes and 400 single copy locations. As of Friday, The Advocate's publisher, David Manship, said there are just over 2,000 subscribers in New Orleans.
The Advocate (http://bit.ly/PSpdoe) newspaper says it will expand into the New Orleans market with a specialized print edition.
Richard Manship, president and CEO of Capital City Press, says The Advocate is laying the groundwork to reach into the market following the announcement by The Times-Picayune that the newspaper will reduce publication to three days a week this fall while beefing up its online report.
Manship said The Advocate will add staff to supply this coverage of the area, but did not provide specific numbers.