The predominantly black country of Jamaica is embracing a controversial Super Bowl commercial that depicts a white office worker from the U.S. Midwest feigning the Caribbean island's lilting patois accent to display a cheerful, upbeat outlook.
Some U.S. critics have described the pregame Super Bowl ad from Volkswagen of America as offensive and culturally insensitive. But the charged reaction has met with puzzlement in Jamaica, which has very visible white, Asian, Middle Eastern and mixed-race minorities that also often speak with the local accent.
At least 15 advertisers are expected to launch teasers for their ads running during Super Bowl XLVII. The goal is to create interest for ads without spilling the beans on the Game Day spot. Here are 5 teaser ads to seek out online before the game on Sunday:
1. Mercedes-Benz: In a spot that has gotten 5.4 million views on Youtube.com, supermodel Kate Upton wears a low-cut tank top as she oversees football players washing her car.