'Veronica Mars' Fans Set A Kickstarter Record

Mar 14, 2013
Originally published on March 14, 2013 8:34 am



And today's last word in business is: Life on Mars.

The TV show "Veronica Mars" starred Kristen Bell as a teenage detective. Critics loved it. It gained a lot of devoted fans, but the show was canceled in 2007 after three seasons.


Yesterday, the show's creator took to Kickstarter to raise money to make a movie version of the show. And in less than 12 hours, those devoted fans pledged more than $2 million, smashing the site's records along the way.

INSKEEP: So now, as from NPR's Carl Kassel, the film stars will record thank you messages for some of the backers' answering machines or voicemail.

And that's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.