The University of New Orleans is putting its name everywhere from social media outlets to highway billboards and trailers at local movie theaters.
New Orleans CityBusiness reports that the extensive marketing and branding campaign is an attempt to boost student enrollment, which has declined steadily over the past three years.
Before Katrina hit in 2005, the school counted more than 17,000 students, making it the second-largest four-year university in Louisiana. Enrollment hit a post-Katrina peak of 11,724 in 2009 but was down to 10,071 in the last fall semester.
University vice president Brett Kemker attributes the numbers in part to higher admission standards required by the state Board of Regents. Those are pushing remedial classes to two-year schools and require minimum ACT scores and grade-point averages for four-year schools.