Terrebonne Parish is keeping a tight wrap on the new logo and slogan it plans to unveil Thursday, but the director of the Houma-Terrebonne Civic Center says they won't be surprising.
Janel Ricca tells The Courier that's because the new rebranding reinforces the parish's natural identity.
In Ricca's words, "It's going to be obvious, but it should be because it is authentic."
The new brand was created with part of the parish's $2.1 million share of $78 million that BP PLC gave Louisiana for tourism after the Deepwater Horizon oil spill in 2010.
The parish budgeted $80,000 for rebranding effort, though planning director Patrick Gordon said he isn't sure if all the money will be used.
People are most likely to see the new brand on signs.