Planet Money
6:45 pm
Sun March 17, 2013

Planet Money: New Jersey Wine

Originally published on Fri March 15, 2013 7:43 pm

Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes.

This is a problem for Lou Caracciolo. He's trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn't it. On today's show: Can New Jersey become the next Napa?

For more, see Adam Davidson's latest NYT Magazine column, Bottle Bing.

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