We've all seen this guy or woman on TV, and we've all said, "Thank God that's not me." The person sweating behind a bank of microphones, trying to explain away something bad. What if one day, maybe through no fault of your own, that person is you? Having to explain why things aren't quite how they look. How do you know what to do? What to say? You could call on crisis management PR specialist, John Deveney.
On the other hand, if you have some good news to spread about your business and you want to look even more fabulous and hipper than you already are, you could call on Peter's other guest today, Geoff Coats from branding and web design company, Line 58.