NOLA Baby: Whole Foods & GNO, Inc.

By Peter Ricchiuti

Published May 13, 2013 at 6:30 PM CDT

Whole Foods Market was born in New Orleans and the big boss is still here.

Chairman of the Board of Whole Foods Market, John Elstrott, tells the fascinating tale of the birth of the nationwide health food giant and the equally fascinating tale of what's ahead. Joining John for lunch is Michael Hecht, the CEO of GNO Inc. and one of the principal architects of New Orleans' sensational business resurgence. This is an all-star show!

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Peter Ricchiuti

Peter Ricchiuti is the finance professor you wish you had back in college! His insight and humor have twice made him the top professor at Tulane University's A.B. Freeman School of Business. After a successful career on Wall Street, Ricchiuti served for five years as Assistant State Treasurer and Chief Investment Officer for the State of Louisiana. There he skillfully managed the State's $3 billion investment portfolio.

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