New Orleans, LA – Next week kicks off National Farmers Market Week. Indeed, there's much to celebrate as numbers of markets have grown by 200 % over the past decade. They currently number at more than 6,000. In this growth, markets are also finding ways to share the fruits of their labor by piloting innovative food security programs. How are they doing this? They are using incentives to change consumer behavior. Here at home, the Marketeer Club is growing the next generation of good eaters among all kids. MarketMatch is rewarding smart shopping decisions among Louisiana Purchase cardholders; and SeniorMatch improves fresh food access to vulnerable seniors. They are a good investment. Seniors know their way around a kitchen and are heavily engaged in their grandkids childrearing. Seniors may be the secret ingredient for youngsters to develop a lifelong and healthy relationship to food. For WWNO, this is Richard McCarthy.