Deep inside the Convention Center, well away from the throngs of journalists that have descended on the city and behind a false wall protected by a security guard, is a group of tech-savvy people manning the Super Bowl Host Committee's social media command center.
The job of the social media command center is to keep a close eye on the social space for trends and any problems that might arise, to promote the Super Bowl and the city, and to respond to people who have sent questions out into the ether on anything from sports-related inquiries to where they should eat dinner.
Jeremy Cooker, the Director of Special Projects for the New Orleans Tourism Marketing Corporation and the chair of the Host Committee's technology section, explained what they're up to, and how New Orleans has brought new media to bear to supplement the city's and Super Bowl's outreach efforts.
Find out more about the Host Committee and different things to do in the Crescent City, or get your question answered, on their Facebook page, or hit them up on Twitter.