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Wed July 18, 2012
City marketing group picks New York agency
Local advertising agencies that held the New Orleans Tourism Marketing Corp. contract for more than a decade failed to win a new deal with the tourism promotion organization.
The Times-Picayune reports (http://bit.ly/Q6WU9Z) the work will go to a New York company.
The marketing corporation's board voted unanimously Tuesday to hire Dentsu America as its advertising agency of record. Dentsu will work with a local company, Spears Consulting Group.