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Choosing A Business Name

Establishing your brand begins with your company's name.  

Trying to decide on a name that identifies you best, might be a somewhat complicated task.  LSBDC's Barry Parker suggests some things to consider before deciding on what to call your business.

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Barry Parker
Barry W. Parker is the Project Director for the Louisiana Small Business Development Center Business Continuity program. He has over 25 years of diversified professional experience in areas of technology, risk, and operations management serving in roles ranging from a private consultant to small business to the National Business Continuity Manager for a multi-national banking firm. Barry chairs the Disaster Interest Group for the Association of Small Business Development Centers (ASBDC) and has presented several times at the ASBDC national conference on topics related to small business emergency preparedness. Following Hurricane Katrina, he established the LSBDC emergency response call center in support of the statewide recovery efforts. He has developed training materials and instructional programs for the LSBDC related to emergency preparedness and response. Barry completed his BBA in Data Processing from Northeast Louisiana University, his MBA from the University of Louisiana at Monroe, and is engaged in his doctoral studies at Louisiana Tech University.

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