shopping http://wwno.org en Wake Up Call To Grocery Stores: Young People Shop Around http://wwno.org/post/wake-call-grocery-stores-young-people-shop-around Supermarkets have spent decades catering to the needs and wants of baby boomers, and now the millennial generation is disappointed with what they're finding at traditional grocery stores, and are shopping elsewhere in greater numbers.<p>In fact, a new market research <a href="http://www.jefco.com/pdfs/TroubleinAisle5_062712.pdf">report</a> called <em>Trouble in Aisle 5</em> reports that millennials buy only 41 percent of their food at traditional grocery stores, compared to the boomers' 50 percent.<p>Instead of buying the same brands from the same store every week like their baby boomer parent Wed, 11 Jul 2012 21:00:00 +0000 editor 15546 at http://wwno.org